
Caliente Designer Swimwear "Jet-set the World and Fall in Love Along the way." Nicolita's experience filming a documentary, reality show, & casting the next face of Nicolita's 2011 Collection...
Friday, July 30, 2010
Miami Fashion Week - Nicolita Swimwear Show


July 29, 2:16 PM
Written by Jessica Du
Hot Hot Hot!
As the world's most prominent Swimwear lines gathered in Miami Beach for Mercedes Benz Fashion Week, the sun glared and watered glittered beautifully to prepare for the setting of long runways and model mayhem.
Miami is a perfect city full of life and culture to present Swim Collections year after year.
As Monday arrived, the Grande Cabana Tent at The Raleigh Hotel was a buzz with excited attendees and busy production staff. The Nicolita Show was set and ready to start at 7:30pm. Lights dimmed and the first look down the runway was a blue one piece from The Madeira Tropical Group. The blue print is of wooden panels while the gold braided straps were made to mimic rope, very clever. Models strutted down past flashing bulbs in bright Cuban inspired works of glossy spandex while polka-dotted over lay art shined for the invited guests. Rallying in the show bright burst of Red, Yellow and Greens took shape in the form of twisted bandeau tops and tied 'no-pinch' bottoms adorn with traditional ruffled fiesta sleeves.
The Nicolita Swimwear wear line started and was founded in 2005 by Designer, Nicole Di Rocco. This year's collection was inspired by her Cuban Heritage and the concept of styling for the Latina or Curvy figure. Celebrating the more shapely body form is welcoming to all women, of all races. This was evident even in the casted models that were booked for this show in Miami. Models with pretty curves flaunted their happy figures with pride for what they look like and who they are.
Coming to a close of a great day under the tents, a celebration was forming at the Official After-Party in The Raleigh Hotel Penthouse! Nicole announced a special collaboration with SiTV had been filmed. As a dream come true, Di Rocco received the opportunity to reunite her parent's with their homeland of Cuba; to do an on-location photo shoot for Nicolita Swimwear. Having been away from Cuba for after 49 years it was a heart-warming way for them to share with Di Rocco all the cultural heritage of her family's roots. There The Designer comes to her own, learning the significance and greatness of being Cuban American. Stay tuned, the touching look back is set to debut on SiTV: November 7th, 2010. What a monumental way of coming back full circle
Miami Fashion Week - Nicolita Swimwear Show
Check Out the Collection at MyNicolita.com
Thursday, July 29, 2010
Miss Puerto Rico,Yeidy Bosques, Headlines Nicolita Mercedes-Benz Fashion Show

Yeidy Bosques (Miss Mayaguez) was crowned as Miss Earth Puerto Rico 2010 at the Raul Julia Theater at Puerto Rico’s Art Museum in San Juan. Yeidy also headlined the Nicolita Mercedes-Benz Fashion Show in Miami. Here are pictures of her opening the show.





Here is a great video of Yeidy from the Pagent
VOGUE.COM features Nicolita fashion show

Vogue....Need we say more. It's been so exciting to see all the reviews and postings of the Nicolita 2011 Fashion Show. This feature on Vogue.com.uk is probably one of our top favorites.

Check out the entire collection by clicking the image.
Bikinis That Will Make You Miss Cuba, Miami New Times
It's the 1940s. You jump out of your Cadillac convertible to lay out on el Varadero, sip some mojitos, and get some sun. Nicole Di Rocco has made such time travel possible with her funky line of Cuba-inspired bikinis. It's not just the cuts that are Cuban retro - some of suits have prints of platanos, dominos, cigars, and even the mountain ranges of Cuba's Vinales Valley.
Di Rocco, a Cuban-American from California, created Nicolita Swimwear in 2003 to bring her parents' Cuban heritage to life. In 2009, a documentary was made when the designer traveled to Cuba for an on-location photo shoot and to reunite her parents with their homeland and family after 49 years.
She was in Miami on Monday for her runway show at Mercedes-Benz Fashion Week Swim. New Times spoke to Di Rocco about what inspired the collection, her trip to Cuba, and the documentary she created to bring nostalgic Cubans back to their homeland.
At her runway show, Di Rocco included fun, vintage-inspired Cuban-style bottom - which, by the way, have more coverage on the hips, a heart-shaped backside, and no-pinch-fit elastic. They're perfect for Latinas' backside curves. King of fashion kitsch, Jeremy Scott, would probably crown the sassy Nicolita as his queen, with all of her cutesy Cuban sandwiches and mojitos printed right on her old-world bikinis.
New Times: What inspired you to take the trip back to your parents homeland?
Nicole Di Rocco: It was just this past year when I found out that Obama was allowing Cuban Americans to go back. I've always wanted to go back with my parents. I thought it was important to at least see where they were born. After some convincing and a lot of paperwork, we were able to put together this trip. I knew I wanted to bring Nicolita to Cuba because that's really the reason why I started Nicolita, to have the opportunity to reach back to my Cuban heritage. Growing up on the West Coast, you really don't have that everyday influence of Cuban heritage and roots.
So tell me about Nicolita.
I created this character, which is my nickname, but she's my muse. She's just this fun, flirty Cubanita that wants to do the strangest things in her caliente bikinis. I have had her go to Spain in a bullfighting ring, and to belly dancing in Morocco.
All the photos that we did were all over historical areas of Cuba. I have a cigar bikini that I got to shoot in a cigar factory on a rolling table. I was looking to recapture that moment of the old world and how it was, and give that back to my parents. It was a really emotional trip. It was life-changing. Absolutely life-changing.
So if you've been designing for eight years, where does the inspiration keep coming from?
Well I've always wanted it to have this '40s feel and these old images of Cuba. But because I couldn't go back, I had to invent my own way of travel. And it's evolved throughout the years [laughs]. But it's always been about her being Cuban.
What inspired this particular collection that you showed at Mercedes-Benz Fashion Week Swim in Miami?
Yeah. I've always wanted to do this show, but I guess I was just waiting for the right time. I've always designed these fun, flirty, timeless pieces, but another big part of what I did this season was I was able to create custom-printed fabrics, and have a literal translation -- I mean I had going down the runway a Cuban sandwich and a mojito that I made in these prints. Last year, I made tostones, platanos, dominos, cigars. I'm just creating a fun, kitschy, looks, and am novelty-involved with it.
Did you spend any time in Miami at all?
Over the years, we'd always go back to Miami and see family. My parents have an apartment off of 18th Street and James Avenue, and to be able to actually show where I used to walk to the beach every summer as a little kid. We'd get our Cuban sandwiches at Latin American Cafe and eat lunch on the sand, and to be able to be there at this prestigious event as a headlining designer was... I mean. Somebody pinch me.
I was concerned, thinking, "How are Cubans in Miami going to accept this?" But you know what? I've had such an overwhelming support of love. I think it's because I'm presenting it in a way that I'm not doing anything political. I wanted to learn about my family and where I'm from. That was taken away from me... Through the documentary I made they can take this journey that they've longed for without crossing the boundaries of what they believe in. I'm so happy with it, because I hope when Cubans see it, they feel a little closer to what they long for. What is it to be Cuban? What is it that my parents lived?
Tuesday, July 27, 2010
Tuesday, July 6, 2010
Nicolita's favorite snack is Chifles Plaintain Chips

Since Nicolita was a child, she would always snack on Chifles Plaintain Chips. The snack reminds Nicolita of her Cuban roots. They are the perfect snack for any occasion. Plaintains are a member of the Banana family. The two fruits look similar, but plaintains can only be eaten when cooked. After the plaintains are peeled, they are fried in vegetable oil. But don't worry, these snacks are healthy.
They are rich in potassium and vitamin a and c. They also contain 30% less fat than regular potato chips.Look for Chifles Plaintain Chips in a grocery store near you!
Nicolita Fashion Show at the Landmark Steakhouse
On Sunday June 27th 2010, models showed off Nicolita bathing suits at the Landmark Steakhouse restuarant in Newport Beach, CA. The show was a big success! The landmark was celebrating it's fifth year anniversary with a luau themed party. The Nicolita models were the perfect addition to the party! The girls looked great!
Sunday, July 4, 2010
Chifles Chips offers taste of Cuba at Miami Swimwear Fashion Week

NEWS RELEASE
For Immediate Release For additional Information, contact:
Stefanie Mackenzie
813.626.9486, Ext. 16
Chifles Chips offers taste of Cuba at Miami Swimwear Fashion Week
Miami, Fla. (July 14, 2010) – Tampa-based Chifles Chips is offering
its organic, healthy snacks to VIPs attending the Nicolita swimwear
show during Miami Swimwear Fashion Week. Chifles plantain chips are
low in fat and use all natural, organic ingredients – the perfect
snack for fashion divas looking to show off their figures in one of
Nicolita’s Cuban-inspired bikinis.
“Chifles was inspired by the memories my husband and I had of the
tasty plantain snacks made by Cuban street vendors,” said Peggy
Argudo, President and CEO of Chifles. “Plantain chips are as iconic to
Cuba as beautiful women, warm ocean breezes and impassioned music.”
Made from just three ingredients – plantains, oil and salt – the
original Chifles plantain chips were first made in the Argudo’s
kitchen. Today, the family owned business, which operates in Tampa,
harvests organic plantains in Costa Rica, Ecuador and Guatemala. The
plantains’ skins are removed, and they are sliced lengthwise into
strips, sticks or rounds, and fried. They are then sprinkled with one
of several seasonings ranging from plain salt to Mojo Mama.
Although Chifles taste is authentic to its Cuban heritage, the company
looks to the future in methods and techniques. Recently, Chifles
plantain and cassava – or yucca – chips were certified organic by the
US Department of Agriculture. Chifles products also have zero trans
fats, are gluten free and are Orthodox Union kosher.
“Like Nicolita swimwear, we’re a blend of tradition and innovation,
and in the end, the customer gets quality,” said Argudo.
The Nicolita swimwear show will be Monday, July 19, at 7 p.m. at
Cabana Grande in Miami Beach. Nicolita Swimwear was established by
Nicole Di Rocco, who draws her inspiration from her family’s Cuban
roots and the 1940s era.
Wednesday, June 23, 2010
HerCut confirmed to create Nicolita's Signature Locks at Mercedes Benz Fashion Week July 19th 2010

It's not easy for Nicolita to look this good all the time. But HerCut hair products help keep hair styles in place. These styling lotions maintain her updo all day long! Now Nicolita can sit pretty and not have to worry about hair issues.
HerCut redefines hair care by working with the form, shape, and movement of your own personal haircut. Why? For your hair to perform at its very best, each strand needs to be supported with shampoos, conditioners, and styling aids that work with the natural behavior of your haircut. Accordingly, HerCut created products based on the five basic cuts (like the bob, long layers, etc.). Every formula utilizes cut-specific polymers—combined with controlled positive, negative, and neutral charges—to deliver the specific, optimal styling benefits each cut needs to look its best. Shag haircuts will have the separation, depth, and dimension they deserve, while long-layered looks will move effortlessly in all the right places. It's new technology in hair care. Where will it take your next haircut?
You can find HerCut hair products at Sephora.com
HerCut will be working on Nicolita Runway show at Miami Mercedes Benz Fashion Week July 19th, 2010! Stay tuned for further details.

Dj Tina T confirmed to spin Cuban beats at the Nicolita Fashion show in Miami at Mercedes Benz Fashion Week
Dj Tina T has been confirmed to dj at the Nicolita show in Miami at Mercedes Benz Fashion Week, July 2010. Born and raised in Seattle Washington, she came to Los Angeles to pursue her passion of music. She entered in the d j contest hosted by hip hop radio station POWER 106 Fmand the world famous Big Boy in the Morning Show. But her big break was when she won LA Weekly's first ever DJ spin off battle.
She has traveled the world to perform at some of the hottest night clubs in Mexico, Canada, and the Bahamas. She has also shared stages with Lady Gaga, Samantha Ronson, and many more.
July 19th, 2010 Tina T will be mixing music for the Nicolita models at Miami Fashion week. YAY!
Power Balance To Be Featured at Nicolita's Fashion Show
Nicolita models will be sporting the bracelets at the Nicolita Runway Show in Miami. Power Balance will be supplying the models with bracelets, so they can stay energized for the big catwalk! The show will take place in Miami during Mercedes Benz Fashion Week, July 19th 2010. Power Balance has designed bracelets that work with your body's natural energy field. Celebrities and Athletes from Gerard Butler to Shaquille O'Neal have been spotted wearing the bracelet.

What is Power Balance?
Power Balance is Performance Technology designed to work with your body’s natural energy field. Founded by athletes, Power Balance is a favorite among elite athletes for whom balance, strength and flexibility are important.
How Does the Hologram Work?
Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.
Made to last, this durable, 100% Surgical Grade Silicone wristband can go anywhere you do. Made with a stretch feature that extends easily over your hand, you'll love the style and comfort it provides. Complete with two Power Balance holograms, this sporty and fun band goes with everything. Find your size and see where the day takes you.
Here are a few quotes from one of the founders, Josh Rodarmel:
We put frequencies in the holograms that react positively with your body’s energy field. The same way that wireless internet or cell phones or radio waves or different things like that—everything has a frequency and everything reacts with other frequencies. The frequencies I just mentioned react negatively with your body, but there are also frequencies that react positively with your body.
You can read the whole interview here at www.slamonline.com/online/.../power-balance-hits-the-nba
Nicolita Changes her Spots

When Nicolita gets bored with her swimsuit, she changes it. Now she can do the same with her cell phone case.The Incipio's Dotties case allows her to change dots easily.She can customize her phone with different colors. Now her cell phone
can match herbikini!
31st March 2010, Incipio, leading manufacturer of accessories for some of the industry’s best-known brands, launches Dotties – a fun, fashionable and customisable range of cases for the iPhone and iPod Touch. This uniquely designed range of cases allows users to gently push out each ‘Dot’ and change, integrate and customise the case in accordance to mood, outfit or style. Incipio’s Dotties range is available from www.myincipio.com for $24.99.
The Incipio Dotties range comes in nine colour combinations, including black, navy blue, turquoise, orange, neon pink, purple, white, and charcoal. Each comes with 15 vibrant coloured dots pre loaded into the case and an additional 30 dots in three different colours to make personalising effortless. Each Dot can be gently pushed out of the case with ease to allow users to change the colour layout for a different look. Whether its 15 of the same colour Dotties, a mixture of two colours or a spread of all three colours, the Incipio Dotties case will give users a different feel and finish each time. Once the device is in the case, the Dotties are locked into place securely.
ABOUT INCIPIO:
Incipio was established in 1999 by a group of gadget-obsessed designers. Continually fusing fashion with function, Incipio was founded on the premise that quality and value should go hand in hand. Incipio’s primary focus is to deliver exceptional products through superior engineering. The company’s credo, “The Art of Protection”, signifies the delicate balance of style and creativity while delivering unparalleled protection and function. Incipio’s product line includes cases and power solutions for the Apple iPhone and iPod, BlackBerry smartphones, netbooks, and notebooks.
The company’s commitment to provide innovative products at the highest level of craftsmanship, combined with maintaining an affordable price, makes it a leader in the electronics accessories industry. Incipio’s team members continually challenge themselves to develop the highest quality products by seeking opportunities to improve and enhance the user experience.
Incipio products are available directly online and in dozens of countries around the world with distributors and retailers in the US, Canada, Asia, UK, Europe, Australia, Africa and Latin America. Incipio Technologies, Inc is a privately held firm based out of Irvine CA., with offices in Hong Kong.
Nicolita's Favorite Perfume

It is important to Nicolita to smell great all the time. Her favorite perfume is Royal Violets by Augustin Reyes. It is a sweet smelling fragrance, that she started wearing when she was a baby. The Perfume's Cuban roots reminds her of her own heritage.
Fine Perfumery Since 1927
Since 1927 Agustín Reyes®, Inc. has created fine perfumes and personal care products. Using handcrafted recipes, a tradition of quality was established that continues today. Agustín Reyes I, began his career as an apprentice to a pharmacist. In his youth he learned to formulate products for health and beauty. He possessed a natural aptitude for chemistry, but also an entrepreneurial curiosity. On December 6, 1927 he created the formula for Royal Violets®. This day fragrance whose slogan would eventually become “el perfume de la juventud” (a fragrance for the young). This simple origin in Havana, Cuba was the first chapter of his American Dream.
The people of Cuba loved those first products. Because of that success he founded our company. Many people still remember the first factory. There in the laboratory he created many other favorite products including: Axil, Agua de Portugal, Nuit de Samedi, and others. They milled their own sandalwood and lavender soaps. Seven layers of gold leaf adorned the boxes of their biggest seller, then-called Violetas Rusas.
Visionary Movement
Agustín Reyes II worked alongside his father in the factory in Havana. He was encouraged to study chemical engineering. So he set off to study at Georgetown Prep and later MIT. Then the revolution, and the family left its country and its 33-year business in 1960, smuggling out the secret recipe for violetas. Agustín Reyes II, turned down lucrative job offers with cosmetic giants in order to stay close to his family in Miami. He used his education and experience to improve the factory with modern technology. 
Family Tradition
In keeping with the same family traditions and values of his father and grand-father, Agustín W. Reyes III. studied at Emory University. He returned with a master's degree in organic chemistry and the desire to guide the company from its home-based office to a proper plant. Today the company sells its' colognes throughout the United States, South America and as far away as Saudi Arabia. They do contract packaging, like body mists and alternative fragrances, in addition to their own products.
For the company's 75 th Anniversary they launched a collection of spray bottles, including the classic Royal Violets edition. They will eventually add hair gel and body wash. Most recently for the company is the expansion of their shampoo line, which now includes three kids shampoos: Royal Violets, Cherry and Watermelon, with the re-invented classic baby shampoo now with Chamomile.
Thursday, June 17, 2010
Nicolita Loves La Cubanita Desserts

When Nicolita needs to satisfy her sweet tooth cravings, she turns to her favorite brand La Cubanita. La Cubanita offers a variety of Cuban desserts. The products range from Guava cream,Orange cream, and Dulce De leche. Here is some background on La Cubanita.
Latin Food Holdings, Inc. is a family owned and operated food manufacturing company that produces “La Cubanita” brand for the US Hispanic market. In 1982,“La Cubanita” brand started as a nostalgic company producing products for Cuban immigrants longing for authentic products from their homeland.
Today, “La Cubanita” continues using old fashion homemade recipes to produce high quality desserts for the Cuban population, and also the Mexican, Puerto Rican, South American, Spaniard & US Hispanic population.
Today we produce over 21 different products ranging from Guava Paste to Dulce de Leche, and can be found throughout the major US Supermarkets in Florida, Georgia, New York, Illinois, Texas and California. Latin Food Holdings, Inc's. goal is to continue providing homemade taste by using premium ingredients and old fashion techniques demanded by our customers. Our success has been the personal touch and pride that our employees provide in each one of the products produced in the United States.
Nicolita Loves Cafe Bustelo!

Everyone needs a coffee break every now and then. And that includes Nicolita, who
has taken a liking to Cafe Bustelo. Cafe Bustelo is a Cuban brand of coffee sold here in the United States.Here are some of the products Cafe Bustelo sells.The #1 selling Cuban coffee in the U.S. It is strong and powerful and will make one perfect colada. No sophisticated espresso equipment needed to enjoy this one. Sold in a 6 or 10 ounce brick pack or in a 10 or 36 ounce can.

You can enjoy Italy's best invention in your own home. It comes in five flavors and its very easy to make. All you need to add is water or milk and maybe a little cinnamon and whipped cream. Flavors: Classic, Sugar free, French Vanilla, Mocha & Decaf.
Hopefully you will love Cafe Bustelo coffee just as much as Nicolita does!
Tuesday, June 15, 2010
Nicolita's Top Beauty Products
1. Benefit ''That Gal,'' face primer. Do you ever wonder how Nicolita keeps her skin glowing all day long? This product is the answer. Simply rub a little bit of the primer onto your cheeks, nose, and forehead before
you apply foundation. This will give your skin a pretty glow, all day long.2. Shu Uemura Eye Lash Curler. This tool is amazing! The best way to use this is to curl your eyelashes for ten seconds than add mascara. Your eyes will pop, after using this. Nicolita uses this for a flirty look.

3. Bare Minerals Foundation. Nicolita uses this foundation to give her skin a light coverage. There are different shades, so you can mix and match to achieve your skin color.4. Besame Natural Lipstick.Our Voluptuous Lip Colour Set contains everything needed to create gorgeous, sensuous lips. Each lipstick delivers smooth, feather-proof coverage and contains a mineral stain that locks in colour for extraordinary long-lasting wear. At the heart of the lipstick's formula is a special mix of rose waxes and flower essences that provide a unique silky softness to the lips. A proprietary blend of ingredients promotes cell renewal and natural fullness. Aloe, green tea and botanical oils add antioxidant protection and soothing qualities to the lips. When used daily, your lips will stay incredibly healthy, moisturized, and strikingly voluptuous.
You can use the Red Velevt lipstick to get Nicolita's perfect red lips look!5. Xtreme Lashes Eyelash Extensions. Ever wonder how Nicolita gets her full thick eye lashes? Xtreme Lashes Eyelash Extensions is the answer. These falsies can last up to two weeks and can be refilled every two to three weeks. You can also wear these to the beach, which is a big plus! No wonder Nicolita fell hard for these.

6. Nars Blush in Orgasm. This peach blush is flattering on any skin tone. All you need is a little bit of this blush for a soft pretty glow.

7. Xtreme Lash GlideLiner Long Lasting Eye Pencil. Nicolita uses this pencil to get the perfect line on her eye lashes. The pencil glides on smoothly and stays on all day!
8.
Saturday, June 12, 2010
Nicolita loves Crocs

Nicolita needs cute comfortable shoes to travel in. Crocs offers just that. Not only are these shoes cute, but they have a fifties style that Nicolita loves!Crocs comfort is alive and well in this stylish sandal reminiscent of the 50’s. This YOU by crocs™ design lends itself to the classic timeless lines of the slip-on, slip-off sling back. Flats mean comfort.
The YOU by crocs™ Jollee shoe features:
- Genuine leather lining – supple leather lining ensures breathable wear and immediate comfort with little or no break-in required.
- Shock-absorbing innersole for reduced muscle fatigue and added stability.
- Stable ABS (Acrylonitrile Butadiene Styrene) plastic heel provides lightweight durability
- 3.3 inch high heel (83.82 mm).
The Hanalei are super cute! These would compliment the Nicolita Baseball bikini.

East-coast style with a
classic canvas look describes the Crocs™ Hanalei. Constructed from croslite™ material, this wedge shoe will provide comfort and style all day long. You will have style, flair and all the comfort you would expect from a Crocs™ shoe.The Crocs™ Hanalei wedge shoe features:
- Croslite™ material wedge with brightly colored cotton canvas upper.
- Perfect summertime lightweight alternative.
- Croslite™ material footbed for ergonomic comfort.
- Adjustable ankle strap with buckle for support.
- Approximate heel height is 3 inches.
This green wedge is called the Farrah. I could picture Nicolita wearing these with her Platanos bikini!
Life is unpredictable,
so always look your best in our versatile Crocs™ Farrah wedge.
Comfort and style are all rolled into one amazing shoe for our new take on our classic Havana wedge sandal. With a peep toe design this shoe will not only keep you in style, but keep you in comfort with our croslite™ material footbed.
- Croslite™ wedge allows
The Crocs™ Farrah wedge sandal features:
- Fully molded summertime fashion wedge.
- Suede lined molded croslite™ material upper with elastic heel strap for a secure and adjustable fit.
- Wedge height is approximately 3.34 inches.


The Havana is perfect for any occasion. Nicolita could wear these poolside or she could stroll around town.
- The Crocs™ Havana wedge shoe features:
- Innovative design with all over croslite™ material.
- Sleek fitting, sling back, open toe wedge.
- Lightweight and comfortable.
- Croslite™ material footbed for ergonomic fit and support.
- Approximate heel height is 3 inches.
- for lightweight cushioning.


